Unpacking and Repacking the Meaning of Entrepreneurship
When you imagine the word “entrepreneur” what type of individual do you envision in your mind?
Oxford Dictionary defines an entrepreneur as, “a person who sets up a business or businesses, taking on financial risks in the hope of profit.” That definition is pretty vague and could apply to just about anyone. In the past two decades, the celebration of entrepreneurs as productive, if not crucial, members of the economy has created new ways for individuals to rely on themselves to improve their own circumstances and their communities. Perceptions about the risk surrounding entrepreneurship have also changed. Over these same two decades, the definition has morphed and stereotyped so that it only seems to apply to a select few. Due to the media, entertainment, and pop culture, there is a false narrative that the definition only applies to young, white, men. This narrow and exclusive framing has direct implications of how we envision entrepreneurs in the 21st century, especially on the next generation who don’t fit those metrics.