Do you ever wish you could find opportunities like jobs, courses and bootcamps AND earn money as you learn about them?
Problem with access to opportunities and existing platforms
We all want access to programs, companies, jobs and resources that can improve our lives.
As a young person looking for your next opportunity, it is easy to get lost in the countless number of apps, platforms and google searching. The process can be overwhelming and time consuming. You may end up signing up for more services that lead to nowhere. Finding your next opportunity should not feel this daunting- it should be easy and fun!
Historically, underserved communities have not had access to life improving programs and initiatives. Growing up in NYC as an immigrant, I lived the reality of having limited access to opportunities such as jobs, clubs, sports, and technology.I also did not have a wealthy family member that could pay for advanced studies and tutoring, much less get me an internship at a prestigious firm. Notwithstanding, a consistent obstacle members of historically overlooked communities face is the lack of awareness of programs, initiatives and organizations that could result in exciting opportunities. Our society has to evolve to educate and inform everyone so that we can all thrive as humans.
Now, what if you were also paid to gain knowledge about new opportunities? Imagine being rewarded with money to learn about companies, and their initiatives, products and services.
Owning your data and incentivizing you
Have you heard of Web3? Web3 is a version of the internet that promises ownership, security, and privacy through decentralization. We all browse our favorite websites and platforms and our data and browsing habits are monetized by these platforms. We, the consumers and original owners of the data, see no reward or financial incentive from the billions that these platforms bring in as revenue. Web3 is an opportunity to change that.
A concept that we at Breakthru have embraced is the ownership and incentivization aspects of Web3. This is delivered via X-to-Earn concepts such as Learn to Earn, Play to Earn and Refer to Earn. If a company wants to reach a set of targeted users, the company should pay them for their time and attention. Companies have lofty budgets around advertising strategies and burn most of it on social media platforms where ads are dismissed and ignored. We believe the next evolution of e-commerce is for companies to be more intentional about who they interact with, how they acquire customers, and at what price. If a company wants to entice prospective employees to take a job, it can pay candidates to review job postings and learn about the company while creating access by putting money in their pockets.
With Breakthru’s innovative platform, companies can recruit future employees and promote to future consumers while young people can make money while learning about a company’s jobs, culture, initiatives, products and services.
Leveraging Web3 Concepts to solve a real problem
Access and awareness are the two pivotal problems that we are solving at Breakthru. We leverage technology, data and human-centered design to create equal access to funds, which we believe is a step towards students accessing better opportunities. Our vibrant student community uses our platform to earn money while they learn about companies and interact with their initiatives. Members of our user community discover countless resources which support a growing awareness about opportunities that have been historically inaccessible.
Impact on young people
We are excited about the impact Breakthru has on youth, given our student demographics on our platform where 60% identify as girls/women and 75% are from historically underserved communities. Once students build a balance on Breakthru, they can then withdraw it to Paypal or Amazon to spend on books or other educational materials. They can also choose to redeem an Uber Gift Card to pay for food through UberEats or call an Uber to get to their next class. We are committed to adding more disbursement options via partnerships that resonate with our community.
Our goal is to provide access and awareness for all with the Breakthru platform. Today, students can access the Breakthru app for free and earn money the same day. Students can connect with organizations and initiatives that cater to their needs and existing challenges. I am excited to continue to build something that I wish I had growing up and knowing the positive outcomes Brekathru will create with students.
Students, if you want to Earn while finding your next opportunity, join Breakthru!
Companies, if you want to get the attention of future consumers and employees, pay them for it using Breakthru.