Lyminal

HeyBro, developed by Lyminal, is a digital self-improvement platform that reframes men’s mental health through casual, voice-based engagement disguised as a phone call with a friend. Its core product, HeyBro iOS, offers a mobile-first experience featuring AI-driven conversations built on talk therapy and CBT best practices, without clinical jargon. Designed for men ages 16–45, the app provides personalized onboarding, adaptive coaching pathways, and real-time behavioral feedback, alongside a companion dashboard for progress tracking and gamified milestones.HeyBro is powered by a proprietary conversational AI trained to deliver stigma-free support in the cadence of a trusted peer. Members engage in real-time calls, while the app’s background system reinforces progress with nudges, data visualization, and micro-goals. The product is optimized for retention through dynamic progression systems, seasonal content, and character-driven narratives that make the experience feel more like a lifestyle brand than a medical tool.The platform supports integration with community partners, youth organizations, and employer wellness programs, offering closed-loop reporting and anonymized insights on engagement trends. Early pilots show high user affinity, with members demonstrating consistent weekly use, improved adherence to self-set goals, and increased willingness to share emotional challenges compared to traditional app-based journaling or meditation solutions.By combining evidence-based behavioral frameworks with a bold consumer brand voice, HeyBro bridges the gap between wellness and culture. It stands apart from mental health apps by positioning self-improvement as something men can be proud of, more like training at the gym than seeking treatment. This unique blend of AI-driven conversational support, lifestyle branding, and accessible design positions HeyBro as a scalable, next-generation solution for men’s emotional performance and resilience.