HeyBro
HeyBro exists to equip young men with digital tools, support, and confidence to face life’s challenges head-on, transforming moments of struggle into growth, connection, and lasting strength.
HeyBro is a mental wellness platform focused on helping young men build emotional strength, clarity, and connection. We offer a diverse toolset, including on-demand voice support, gamified self-reflection, and personalized growth tracking, to guide users through life’s challenges in a private, stigma-free way. Designed for Gen Z and Millennial men, HeyBro combines proven mental wellness practices with a bold, relatable experience built to feel like a conversation with a trusted friend. Since launching our prototype in 2024, we’ve facilitated over 1,000 support sessions, made research partnerships with local universities, and earned placement in a leading startup accelerator. Our goal is to redefine how young men engage with their mental health, making it approachable, proactive, and powerful.
Product Specs
HeyBro is a mental wellness platform for young men, combining voice-based support, gamified self-reflection, and personalized goal tracking. Key features include on-demand AI-guided calls, emotional check-ins, conversation summaries, progress logs, and a social toolset to strengthen personal connections. Designed to feel like talking to a trusted friend, HeyBro helps users manage stress, negative self-talk, and emotional overwhelm, without the stigma of traditional mental health tools.Impact: Since launching our prototype, we've facilitated over 1,000 support sessions, helping young men build confidence, emotional awareness, and daily momentum. Our goal is to make proactive mental wellness accessible, engaging, and culturally relevant for the next generation.
Adam Kyle Wilson
Adam Wilson is the Co-Founder and CEO of HeyBro, a mental wellness platform designed to help young men build emotional strength and clarity. With over 15 years of experience in product design and innovation, Adam has led the development of award-winning digital experiences for global brands like Nike, Amazon, and Disney. Prior to founding HeyBro, he co-founded Polyform, a product design studio recognized for pioneering work in AI, AR, and emerging tech. His career spans Emmy-winning apps, two Google Play awards for social good, and early contributions to iconic consumer tech products. Polyform was acquired in 2024. Prior to Polyform he was a co-founder or first-round hire at 2 other acquired startups. Adam has a degree in sustainable design and is passionate about using design as a force for good, creating tools that not only serve real human needs but shift cultural conversations around creativity, mental health, and personal growth.
Nick Peatfield
Nicholas Peatfield is the Co-Founder and Chief Science & Technology Officer of HeyBro, where he leads AI development, platform security, and the ethical design of emotionally intelligent systems. He holds a Ph.D. in Psychology, with a research background in emotion-based learning, decision-making, and attention—published across leading scientific journals. In addition to his expertise in behavioral science, Nicholas also holds a degree in Computer Science, bridging the gap between rigorous academic research and applied technology. At HeyBro, he’s focused on building a safe, secure, and scientifically grounded platform that helps young men navigate life with greater emotional clarity, resilience, and confidence. He is passionate about using evidence-based methods and responsible AI to positively transform how people engage with their mental wellness.
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