
Knowlej
To help schools and organizations bring learn to earn opportunities to students.
Knowlej is an edtech company focused on helping students succeed by turning learning into earning. We offer a platform where K–12 students get rewards like gift cards, sneakers, stocks, and more for showing up, learning, and growing. Our mission is to fight chronic absenteeism and help students build strong futures through education and financial literacy. Since launching, we’ve helped over 30,000 students stay motivated and engaged in school. Knowlej works with schools, districts, and youth programs to make learning fun, rewarding, and life-changing.
Product Specs
Knowlej is an AI-powered Learn-to-Earn platform designed to re-engage students through real-world rewards and personalized challenges. Key features include:
- Attend-to-Win Challenges: Incentivizes school attendance with daily and monthly rewards.
- Learn-to-Earn Challenges: Rewards students for completing educational tasks, surveys, and activities.
- Gamified Rewards System: Students earn Knowlej Points, gift cards, sneakers, stocks, and more.
- Student Profiles: Tracks progress, behavior, interests, and achievements.
- Admin & Educator Dashboards: Enables schools to launch, track, and customize challenges.
- Parent, Partner, and District Dashboards: Offers visibility and control over student impact and engagement
- Impact 30,000+ students engaged across the U.S.
- 80%+ partner retention rate among schools and districts.
- Active in major districts including LAUSD, Newark, D.C., and NYC
- Over $1,800,000 in revenue generated through direct school and district partnerships.
- Tackling chronic absenteeism through student motivation, culturally relevant learning, and financial empowerment.
- Empowering students with stock ownership and financial literacy for long-term wealth-building.
- Partnering with schools, nonprofits, and brands to fund student futures.
Amen Rahh
Amen Rahh, widely known as Principal Rahh, is the Founder and CEO of Knowlej, an edtech company revolutionizing education through engagement and financial empowerment. With over 15 years of experience in education and leadership, he is best known for founding University Pathways Public Service Academy (The U) in LAUSD, where he achieved 0 fights, 0 suspensions, and 100% graduation rates two years in a row. He is the bestselling author of Revolutionary School Culture and a nationally recognized speaker and consultant. Prior to launching Knowlej, he founded Revolutionary Education, helping schools and leaders implement equity-focused systems. Rahh is passionate about re-engaging underserved students, reducing chronic absenteeism, and funding student futures through culturally relevant, gamified learning.

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