We Do it 4 the Culture™
We Do it 4 the Culture™ 2.0 is an evidence based student engagement platform powered by AI, media and culture to increase belonging, leadership and career readiness in schools.
We Do It 4 the Culture™ 2.0 builds on the proven success of our nationally recognized SEL curriculum by combining AI, media, and youth culture into one powerful platform. Designed for grades 6–12, it helps schools strengthen belonging, develop student leadership, and prepare young people for success in college, careers, and life.
Product Specs
Jamila Sams
Jamila Sams, M.A.Ed. is an education entrepreneur building solutions to one of the most urgent challenges facing schools today: student disengagement. As the Founder & CEO of We Do It 4 the Culture™ (WDI4TC), she has transformed more than 25 years of experience as an educator, curriculum developer, and school leader into an evidence-based social-emotional learning platform that leverages media, storytelling, and culture to strengthen belonging, increase engagement, and improve school climate. Today, WDI4TC serves more than 150 schools across 16 states, helping educators create environments where students feel seen, heard, and valued.
Kareem McQuilkin
Kareem McQuilkin is an educator, leader, and Brooklyn native with more than 16 years of experience working in schools and with teachers. He started his career as a NYC public school teacher and district leadership coach, spending seven years teaching in the same neighborhood where he grew up. Today, Kareem brings that same energy to We Do It 4 The Culture™, a SEL-driven student engagement platform that connects with students through storytelling hip-hop pedagogy and youth culture.
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